“Build trust and earn attention. The entity that gets the most trust will get the most customers.”
– Seth Grodin
There are over 159,000 officially recognized startups in India as of 2025. Indian origin tech companies and startups add up to 5000+ in this list. In this emerging pool of businesses in the market, your B2B Tech company is risking going unnoticed. But with an incredible business model and USP, how could your brand still get lost?
This is because many of these sectors face crucial challenges in effectively communicating intricate solutions to busy decision-makers, resulting in diluted brand visibility.
So, what can you do about this?
One of the key solutions to effectively communicate your brand to the target audience is effective storytelling that builds trust and gains attention. And, the best possible method of storytelling without any creative limitation is a well designed ‘animation film’. Yes, you heard it right. The same animation that often comes in the form of entertainment is in fact a power tool to boost your brand’s customer engagement.
Animated Brand Videos as a Standout Solution
Several major tech and related companies like Microsoft, IBM, GitHub, Google, Salesforce, etc., continue to employ animated brand videos as a key strategy to reach a wider audience.
Now that you know about the solution, let’s also understand how animation helps your B2B brand stand out from the herd:
1. Storytelling with Data
Analytical B2B buyers need statistics laid to them simply. That’s the gist. When tech solutions frequently involve technical jargon and multi-layered processes that can be difficult for customers to grasp.
Here’s where animated films transform data and product features that customers like to see in a captivating narrative, helping positively influence and ease up the decision making process.
2. Psychology of Visual Persuasion
Research suggests that humans process images 60,000 times faster than text, meaning visuals in the forms of 2d and 3d animations result in more captivation in your target audiences than other conventional forms of advertising and marketing. Because, animation is essentially about simplification and communication. Complex information can be told in an understandable, relatable, and psychologically captivating manner through appropriate choices of colors, shapes, and cultural/regional details that make viewers immerse themselves.
This razor sharp accuracy to sculpt your perfect brand tone and offering can only be done using animation. Additionally, research suggests that viewers are much more likely to finish animated videos than static images or long text.
Here’s an example of how MasterCard created a clever video to simplify their finance business to consumers.
3. Amplify Lead Generation with Animated Visuals
In a study conducted, it was found that around 67% of B2B marketers prioritize lead generation and over 68% of B2B companies struggle with it. This is because wrong purchases are heavy on risks, and customers operate fully on brands that provide answers to their pain points.
With a well designed animated video, you’re not just gaining their attention; you’re convincing them that your offerings are the solutions they are on a lookout for. Businesses that incorporate such animated videos on their landing pages have also reported conversion rate increases of up to 80%.
This is because animation offers the unique value proposition in a concise and visually appealing manner, empowering customers to quickly understand why your solution is the optimal choice. While we know animated videos are methods of employing crucial aspects of inclusivity and global communication, they also act excellently as a cross-functional material by being uniquely moldable in many forms, such as Long Format, Short Format, and Explainer demos made out of the same product.
As a reference to a landing page product explainer, have a look at this video for MailChimp, which is done effectively through a stylized animation.
Mailchimp Animation Video
4. Unique Brand Personality using Animation
Launch events, Expos, and Summits may be spots where your brand shines in terms of business. But how you market your brand is a crucial element. While live-action videos may seem more ‘human’, animated films offer a distinctiveness that works timelessly with your target audiences, coming the closest in solidifying your unique ‘Brand Personality’ , and driving human connections more than simple engagements. How, you ask? Because your business offerings are true solutions that cater to specific audiences, and through a well specified demographic, cultural, and inclusive sense of this Target Audience, animation gives you the superpower to customize and truly represent and connect with those customers directly through your marketing. This sculpts your Brand Personality.
And, when a customer connects with your brand personality, they are more likely to make larger purchases, making for great retention in your customer conversions.
What should you look for in an animated video, as a Marketer and Brand Manager?
Successful brands all have employed these animated videos as part of their brand strategy. But there are defining elements for a good animated video that you should be keeping check.
The style and tone of your films should dictate audience alignment through effective brand tone, Meaning a clear CTA, compelling storytelling, visual empowerment over audience dependencies(expectations), Human touch for emotional communication, and platform based optimization for accurate formats respective to aspect ratios and resolutions.
With these packaged in place, your brand can now ride the wave and stand tall among the herd of competitors, all while being organic in strategy.
Cheers to growth, all thanks to animation!
Want to know more about how we help you? We would love to hear from you at contact@vivi5.net!
Written by Saisriram @Vivi5 Studios
