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The Anatomy of a Brand: How Expectations and Stories Influence Choices
Content Marketing Trends
The Anatomy of a Brand: How Expectations and Stories Influence Choices

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to...

5 Reasons to Why Animation Improves Your Marketing Strategy
Content Marketing Trends
5 Reasons to Why Animation Improves Your Marketing Strategy

Animation Content Marketing is a transformative catalyst in revolutionizing brands' engagement with their audience.

Data-Driven Celebs: Virtual Influencers in Crafting the Next Narrative Frontier
Content Marketing Trends
Data-Driven Celebs: Virtual Influencers in Crafting the Next Narrative Frontier

Even as we speak, virtual influencers are signaling the early stages of a paradigm shift in our reality.

Faux OOH: An Insight Into New Way Of Advertising
Content Marketing Trends
Faux OOH: An Insight Into New Way Of Advertising

With the world moving fast, it is better to stay in vogue.

Fueling Change: Decoding Narratives for Alternative Mobility Future
Brand Messaging Strategies
Fueling Change: Decoding Narratives for Alternative Mobility Future

With awareness on a deeper level, the audience resonates and reciprocates, adapting to the future mindset

Ad-vantage Point: How Insights Shape Ads
Animated Video Advertising
Ad-vantage Point: How Insights Shape Ads

The digital landscape continues to evolve, and leveraging consumer data has now become not just an option, but a necessity.

Gogh for it! 5 Stimulating Artforms By Brands To Inspire Your Next Ad Film
Brand Messaging Strategies
Gogh for it! 5 Stimulating Artforms By Brands To Inspire Your Next Ad Film

Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined.’ (Callerstrand, 2010)

Branding and Beyond: The Power of Logos and Mascots for Brand Identity
Design Case Studies
Branding and Beyond: The Power of Logos and Mascots for Brand Identity

“Design is the silent ambassador of your brand”-Paul Rand

The Design Thinking Process and Why It Matters
Design Case Studies
The Design Thinking Process and Why It Matters

It’s not ‘us versus them’ or even ‘us on behalf of them.’  For a design thinker, it has to be ‘us with them. - Tim Brown, CEO and President of IDEO

Adapting to the New Normal: Post-Pandemic Advertising Trends
Animated Video Advertising
Adapting to the New Normal: Post-Pandemic Advertising Trends

Over the past few years, the pandemic has had a profound impact on the advertising industry.

Best ways to incorporate sustainability into your brand’s marketing
Content Marketing Trends
Best ways to incorporate sustainability into your brand’s marketing

The emergence of sustainable marketing, speaks volumes about how audiences are moving towards brands that want to create a change.

Best Ways to Craft Stories for a Cause
Brand Messaging Strategies
Best Ways to Craft Stories for a Cause

Animation helps NGOs and corporates to create a unique and memorable identity, making it easier to connect with their target audience and create impact.