Animation as an art form connects well with audiences of all age groups, especially when learning is involved.
One of the biggest struggles in the healthcare industry is the communication barrier between healthcare providers and patients. Complex medical information is often inaccessible to consumers of varying backgrounds and literacy levels. This mystifies healthcare decision-making for consumers and patients.
Animations have been an integral part of many of our lives. But why do we connect with this medium emotionally? It turns out, there’s scientific evidence to support this connection.
Several studies suggest that animated videos can evoke emotions and generate empathy, motivating consumers and communities to take positive actions. This art form connects well with audiences of all age groups, especially when learning is involved.
This also applies to brands and businesses. Campaigns using animation have successfully encouraged positive behaviors in audiences regarding topics such as vaccinations, healthy diets, and exercise. They have also provided education on critical subjects like cancer treatment, offering step-by-step guidance for complete patient education and a better overall treatment experience.
These examples illustrate how complex healthcare awareness and information, such as “Medical Assistance Initiatives for Child Healthcare” and “Adapting to Healthier Habits,” can be condensed into a single video using appropriate language and style.
Because the healthcare industry often deals with complex and context-heavy communication, this information needs easy translation for better audience engagement and recall. Animation provides this by delivering information in ‘digestible capsules’.
In fact, a study showed that 87% of patients preferred animated explainer videos over text-only communication due to citing better retention, simplified complexity, and emotional connection.
When it comes to brands in the healthcare and wellness industry, the product and service offerings of the companies seem best presented through easier and more vibrant visuals using animation, working across platforms as a versatile medium that offers both style and substance.
As a healthcare provider or brand, complex information can struggle to reach its target audience due to communication barriers, cultural differences, lack of empathetic connection, and patient misinformation. The best way to reach consumers, patients, and staff is through simplified, factual communication that uses storytelling to educate about health conditions, preventive care, and overall wellness in easy-to-digest videos. Animation not only helps achieve this but also solidifies an emotional connection, making it the perfect medium.
At Vivi5 Studios, we work meticulously with organizations and projects such as Microsoft’s ‘AI for Health’,Starhealth’s ‘’, Cultfit’s ‘Curefit’, UNICEF’s ‘Reproductive
and Child Health’,etc. transforming complex medical information into clear, engaging animations that bring forth not only content with brand messaging but also stories that drive change.
We helm stories that energize emotions such as trust, reliability, and compassion through every element of the communication. Understanding the specified Target Audience and platform, lets us dive into specialized mediums like 2D and 3D Animation for communications.
Written by Sai Sri Ram @Vivi5 Studios
