Date | Duration
Creative Kettle came to us with their Babyshop, Back To School catalogue. They needed to use the images shot to create engaging-fun videos, with a good focus on a few products, and the pricing.
We needed to keep a healthy mix of fun animated elements so that products don’t get overpowered. Everything was provided to us predesigned for the catalogue strictly. We needed to dig a little deep with research to find a treatment style that could incorporate fun elements with pre-shot images in a lively manner.
Creative Kettle wanted to make it exciting, engaging and fun. And they were to be now done in three sizes, two languages and different durations! We proposed incorporating a frame by frame 2d animation while sharing one of their catalogue pages as a film frame. Arwa loved it and we were all set for the ride.
Having a tight timeline on the project, we put our heads together collectively to come up with the best solution in the duration combining live elements, motion graphic design and 2D animation.
Through transitions between elements, we made sure that the viewer never felt that these were different mediums.
The film was well received , and folks at Creative Kettle loved the final product.
Rita Dhankani, Mehul Mahicha, Gnan Sai Reddy, Vishal Harshey
Voice Box Productions