Client
Babyshop
Date | Duration
2020
Creative Director
Rita Dhankani
Executive Producer
Mehul Mahicha
Challenge
Creative Kettle came to us with their Babyshop, Back To School catalogue. They needed to use the images shot to create engaging-fun videos, with a good focus on a few products, and the pricing.
Research
We needed to keep a healthy mix of fun animated elements so that products don’t get overpowered. Everything was provided to us predesigned for the catalogue strictly. We needed to dig a little deep with research to find a treatment style that could incorporate fun elements with pre-shot images in a lively manner.
Ideation
Creative Kettle wanted to make it exciting, engaging and fun. And they were to be now done in three sizes, two languages and different durations! We proposed incorporating a frame by frame 2d animation while sharing one of their catalogue pages as a film frame. Arwa loved it and we were all set for the ride.

Production
Having a tight timeline on the project, we put our heads together collectively to come up with the best solution in the duration combining live elements, motion graphic design and 2D animation.
Through transitions between elements, we made sure that the viewer never felt that these were different mediums.

Outcome
The film was well received , and folks at Creative Kettle loved the final product.
Credits
Client
Babyshop
Creative Agency
Creative Kettle
Director
Rita Dhankani
Producer
Mehul Mahicha
Project Lead
Manas Sarma
Team
Rita Dhankani, Mehul Mahicha, Gnan Sai Reddy, Vishal Harshey
Sound Studio
Voice Box Productions