A great example of how an artistic medium, such as in Green Animation, is influencing right choices and evoking positive associations in people and brands.
In a study conducted, the Apple’s advertisement as a ‘Green Animation’ for Earth Day showcased that participants expressed feelings of relating to ‘Trust’ and ‘Reliability’ towards the advertisement and the company that proposed positive ideas towards sustainability and eco-friendly future.
‘Green Animation’, presumably coined under this study, defines animated advertisements or for that matter motion-graphic animations that specifically discuss the topics of sustainability and future-proof environmentally friendly aspects of a brand or organization.
Not only this, but this is also an effective method to influence Green customer citizenship behavior (GCCB), that inculcates responsibility in consumers that lead them to follow eco-friendly practices. Here are some examples from interesting brands that have applied Green Brand Love;
A popular outdoor clothing brand Patagonia advises customers to repair their worn out clothes rather than buying less new ones. Electric Automobile companies such as Tesla and Rivian have fully invested into going carbon neutral in the coming years with their focus on sourcing electricity from renewable sources, furniture and household appliance company IKEA has several campaigns that take eco-friendly measures. These initiatives ensure sustainability plans and aim towards a climate positive future, through their brand language and products.
What a study such as this suggests is that ‘Green Brand Love’ a marketing strategy employed by brands from various sectors to leverage on the idea of taking environmentally sustainable measures, brings them to establish a stronger and more humane character that enhances their Brand Visibility. This serves as a great example of how an artistic medium, such as in Green Animation, is influencing right choices and evoking positive associations in people and brands.
Sustainability is a need-of-the-hour ideology that requires emerging brands to propose their solid eco-friendly future plans and visions, and the current marketing world is rapidly evolving to engage more and more audiences, especially using animation mediums that transcends real world possibilities, establishing the ambitious visions with exceptional reliability.
Art as a medium for Brand communication can help companies establish strong visionary motives, showcase to establish strong visionary motives, showcase their global responsibility, sensibilities, and make a statement that they stand apart in the market. With its affordable, infinitely imaginative, and artistically flexible solution that can accurately position the brand’s vision on the screen.
Animation is the creative catalyst for sustainability driven and environmentally conscious brands, as with its affordable, infinitely imaginative, and artistically flexible solution companies can accurately showcase their vision and establish their perfect brand position.
At Vivi5 Studios, as part of our works are on EV (Electric Vehicles) brands and Environmentally conscious projects our motives are to establish Trust, Reliability, and Brand Love; through our expertise in modern animation that set the style and statement for our Clients. Through our Green Animation solutions we enable sustainability brands to take their ideas to the global stage.
If you are someone looking to supercharge your brand through creative brand communications and setting a memorable visual identity, a creative studio like Vivi5 is your perfect collaboration! Our design solutions cater to every sector and we ensure that your vision comes out customized to your exact requirement.
Want to know more about how we help you? We would love to hear from you at contact@vivi5.net!
Written by Sai Sriram B @Vivi5 Studios
