“So, you need the general public to know that if they’re jumping on a Switch bus or if they’re having groceries delivered in a Switch van, they need to know what that stands for – it means that they’re not increasing their carbon footprint or the globe’s.” – Dr Palmar Inobat
When we think of the electric vehicle, we think of sustainability. We think of revolution through clean energy. Innovative electromobility brands like InoBat in collaboration with Ashok Leyland, are working towards building carbon-neutral transport solutions. These and many such brands in the EV sector believe in connecting with their buyers. Engaging in communication would not only help them sell better but also unite the users and build communities that propagate a new green mobility lifestyle. With our extensive knowledge of creative storytelling in the branding realm, we are excited to have built meaningful relationships with a range of prestigious companies. The internet is packed to the brim with videos. The more content you’re putting up on the web, the more people you’ll reach. It’s that simple.
Switch to futuristic ads – A case study of Switch Mobility
Switch Mobility exemplifies the future’s potential—a brand rooted in the value of zero-carbon transportation. Vivi5 Studios proudly crafted a film for them, showcasing a simulated world where digital solutions empower all, striving to create a better world. As part of the electromobility revolution, we cherish our involvement in this transformative movement.
Drive into the future – A case study of NIO NOP
The vehicle provides a premium experience. The NIO NOP seems more like an app and less like a car from a user experience perspective. And the trailer communicates just that through its stunning visualization, the humane connection through a little girl’s experience, and friendly AI graphics. A carefully crafted narrative with a mix of live, 2D, and 3D animation, brings the features and the very invasive experience while providing a more futuristic tone to it.
Making it look easy – A case study of Maruti Suzuki Leasing
Be it green mobility or mobility, storytelling mediums are driven by what needs to be communicated. And we saw the 2D animation style working best when Maruti Suzuki wanted to talk about ‘leasing’. It is a fairly complicated topic for many people around the world, changing how we think! The film ends with a statement that reflects the new beginning, ‘The future is here’.
Answers reside in innovative solutions – A case study of Ather Energy
Ather’s recent ad is another good example of effective communication that leverages the brand to be unique among most vehicles on the road! The concept was spot on with them showcasing the hassle especially when you are navigating while riding on your two-wheeler. Very appealing feature indeed!
While the navigation feature was brought to the forefront, there was another message that was creatively integrated too. The eye-catching ad had all invisible vehicles, other than Ather scooters. The ad pronounced the Ather scooter as the only one worth looking out for. Silently making its bold statement to prospective buyers until they have really experienced it.
On the other hand, our objective was to make communication simple for the buyers so they can choose without any doubts! For the amount of information that needs to be translated into a film format, this film was visually divided into sections to keep the audience engaged. At the same time, they get to know everything about Maruti Suzuki Leasing. Take a look!
The rise of electric vehicles (EVs) has captured our keen interest, despite being a relatively recent addition to our roads. In the ever-expanding realm of green electromobility, numerous innovative EV brands are vying to become the ideal partner for buyers. However, amidst the deluge of online content, a well-crafted narrative holds the power to transform your audience from mere surfers into committed buyers.
Stay tuned for next week’s update, where we’ll delve into our expertise in telling captivating brand stories. Keep an eye on this space!
