Client
Talented, Swiggy
Date | Duration
2022
Creative Director
Rita Dhankani
Executive Producer
Mehul Mahicha
Challenge
Talented approached us with a brief for Swiggy that was quite interesting. It was their new online space called “Mini” where smaller brands can promote themselves. The brief was to be a 10 second launch video, so we needed to crack strong visual storytelling that could help us bring out the message and brand touchpoints in this short span of time.
Research
First we studied the concept that came to us from talented and understood what were the different offerings that we can leverage on. This study helped us understand the elements needed, we also looked at various visual styles so that we could find the right one that would bring out this feeling.
Ideation
An idea then emerged where we would create a film without any cuts, revealing the Miniverse world and all the brands that come within it. We created storyboards keep this direction in mind.

Production
Now that this creative solution was cracked, we sat down with the agency and brainstormed. Along with this we started creating the models in 3D and adding them one behind the other, something that represented a virtual market,
We also decided to end it with mini people sitting on the logo, just to emphasise the idea that this initiative was truly a Mini Universe in itself.

Outcome
The film was well received by the clients.
Credits
Client
Talented
Creative Agency
Talented
Director
Rita Dhankani
Producer
Mehul Mahicha
Project Lead
Manas Sarma
Team
Manas Sarma, Kiraan K, Mehul Mahicha