Client
Britannia
Date | Duration
2015
Creative Director
Rita Dhankani
Executive Producer
Mehul Mahicha
Challenge
Mc Cann approached us for a 5 seconds TVC that promoted their offer “Get free Camel Oil Pastels with Britannia Cheese Slice”. Our aim was to capture the attention of their youngest audience and engage their parents too.
Research
With this project, we took our time coming up with the right stop motion style. We used a layer of drawing mimicking child-like tracing over it. We needed to perfect this as it would be the visual connection between Camlin and Britannia.
Ideation
We knew that the story had to be told from the child’s voice so that his/her imagination to come to life. It was about a child who drew herself taking off in a rocket. Since this was a stop motion film, we needed to think of smart ways to convince the child actor that in reality her hands were the subject that needed to be animated. With a tight schedule at hand, we certainly put our heads together and soon, ideas started taking shape.
Production
Under these unique circumstances, we took up direction role, where we often seemed to be directing the child as to what we needed. Since our film depended a lot on this, we made sure we made the girl comfortable enough so that she could express things in the right way.
The script given was interesting in terms of the rhyming sections and tongue twisters that were given to us. But we needed the child voice artist to enunciate these lines, but with a level headed approach we were able to get this done too.
Outcome
With this project with the agency we got a strong foothold and connected well with the teams involved. Both McCann teams and Britannia liked our work and entire approach to the project. It lay a strong foundation to a great relationship for Vivi5 Studios and the agency.
Credits
Client
Britannia
Creative Agency
Mc Cann Ericksen
Agency Director
Jamal Mansoor
Agency Client Servicing
Neha Kapoor
Storyboarding
Mehul Mahicha
Art Direction
Rita Dhankani
2D Animation
Prashant
Compositing
Teekesh Kumawat
Stop Motion
Mehul Mahicha, Rita Dhankani, Teekesh Kumawat
V/O Artist
Nikhil
Child Artist
Prisha Shrimali
Sound Studio
Voice Box Productions