Visuals helps to create a sense of connectivity
We all know, content is king in the world of branding. Good content rules! It impacts every aspect of business-like brand positioning, marketing, sales, etc. While so, the key to making the content effective is equally engaging visual content. Now more than ever digital brands compete for customer engagement, consistently. This makes visual content our queen of branding! This in fact resonates with our motto at Vivi5 Studios which is to create content that ‘touches the heart and ignites minds’.
Visuals well designed for the desired impact, help convey a message faster to the brain than words can. This helps in successfully imprinting the brand image, and its persona onto the minds of the viewers which is a great way to increase your recall in the target market. Visual language is what enhances good storytelling. Defining the visual language will show how convincing our story is, and how synchronised our make-believe world is. Be it animation or live-action film, an advertisement, or an explainer video. Each kind can effectively bring us results based on the desired response.
A picture speaks a thousand words.
In an ad, one must always remember the primary focus is brand communication. So visual storytelling that creates curiosity among the crowd is your most apt choice. A good example would be the stop-motion advertisement for the Britannia Nutrichoice ad we did with McCann Bangalore. Through the dynamic movement that stop motion provides, we could introduce the three new flavours to the viewers in an interesting engaging way.
An example of exemplary visuals can be found in Carl Warner’s work. His artwork creates a world that transports us into a make-believe story born in his mind. And it’s all inspired by food items! One of the films we did for Britannia for their new product & mascot and product ‘Britannia Sassy Cow Lassi’ used Carl’s art.
Click here to check out Carl Warner’s work
Captivating visuals always enhance a musical experience
There’s a reason stunning films are called “Audio-visual masterpieces”. It sets a great mood for what the narrative is. Our film, Nadiyaloge was exactly this. The trance-like music that was created by the ever-talented Vasu Dixit took us to a magical realm. And that is what we tried to create visually, resulting in a picturesque fantasy.
Businesses aspire to reach a larger audience by creating an impressionable visual language for their brands through both content and visuals. It helps them to create a sense of connectivity which is valuable in a world where brand loyalty counts the most.
