Make your communication sweeter with the right visual flavour!
What moves faster than light, well of course it’s a torchlight!
And with that ludacris intro, I’ve got you facepalming and wondering what could come next. That’s what your FMCG ad should do (Lame jokes are optional). But FMCG products always market themselves by grabbing the audience with their b…business’s uniqueness.
It’s clear that FMCG products are integral to everyday lives. While the household and personal products segment brings in the highest revenue, food and beverage (F&B) and Pharma are the other major players.
This industry has got crazy competition, so the question is … ”How loud do you have to be to be heard?”
Advertising that’s done with clean precision. Makes them reliable, right?
Make your communication sweeter with the right visual flavour!
“Empty vessels make noise“…that line is so totally apt from these examples. Let’s look at this through some examples.
A flavourful bite makes life a party
And this is what Borgat stands for. When Digital Banjara came to us with the idea of bringing out these rejuvenated flavours, we were stoked. A simple narrative was built to highlight how the gummies have evolved into their new avatar and were brought to life in a playful animation ad.
Our Kingfisher commercial is yet another example of how audiences’ attention can be reeled in through a visual experience to entice them to reach out and grab the good times.
Smile and the world smiles with you!
In a world where being unique is celebrated, this product film is rooted in a question that has plagued beauty philosophers for a long…” What is the perfect smile?’
Colgate created a stunning ad with influencers that double down on the viewer’s uniqueness by saying “Your unique smile of confidence makes you shine no matter what!”
Feeling queasy but you can’t take it easy.
Well, Talcid leveraged this queasy feeling with the promise of instant relief while advertising their product to the younger workforce who are eager to succeed but neglect their health! Watch how the brand advertises ‘instant relief’ with trippy film treatment with a mix of live and animation to connect with the young target audiences. The film is smart, catchy and drives the point home in one of the most unique ways.
Creating the perfect meal isn’t rocket science
But everyone wants to know the ]formula, and Google seems to be the go-to map for this treasure chest. Cult Fit did a great job of answering this so that people get authentic information instead of unverified internet blasphemy!
Today’s FMCG ads are pretty rooted in reality. Instead of celebrities, people carry the content forward. The life of an ordinary citizen is positioned as the focus of ads.
But we must ask the question, why? Why do you need to create that personal touch?
In today’s ever-changing world, we find stats that heavily point towards storytelling that integrates brand features. A reason for this is the internet, with people having access to so much they want to feel like they gravitate towards user-specific content. They want to share a common ground with the goods that they use.
The mantra for FMCG branding is easy- make them see it, like it and buy it.
