The healthcare industry is all about stories that are built on human connections
Do you find yourself sitting clouded at a clinic while the doctor explains his or her diagnosis to you, with familiar words that fail to ring any bells?
Medical terms are often technical and compel patients to look at Google for answers. Google’s total daily health-related searches amount to 70,000 each minute! This practice, however, despised by medical practitioners, is something that we can’t overlook anymore!
To bridge the gap between the healthcare platforms, companies have to rely on communication aids such as branding, UI-UX, and animation infographic videos at every step from booking an appointment to recovery and discharge. Doctors and other medical practitioners take the help of pictures, graphics, or videos to explain each procedure to their patients. These aids help clear any information and make the whole interaction smooth and ensure comfort for the user by adding an element of engagement, resulting in the information being imprinted in the minds of the audience.
Microsoft, Rainbow Hospitals, and many such giants from the healthcare industry invest in the medium to best connect and communicate with their patrons.
Adding Colour to a Rainbow
Children look at Paediatricians like they’re family members. And Rainbow Hospital looks at its patients like their children. This relationship is the inspiration for our story. Coupled with visuals that are universally appealing, we created a film for Rainbow Hospital that served as an aid to introduce the brand that is caring, and trustworthy like a family.
Intelligent diagnosis
Data collection always leads to the best diagnosis. Microsoft AI aims to provide this service by collecting, connecting and analysing data so that medical brands can create top-quality products. With great results for varied medical conditions, AI is powerful and can boost the healthcare industry. This informed our film’s narrative which was based on these results. It was coupled with an effective infographic video to show the true depth that Microsoft AI can benefit the health sector.
It’s not Child’s Play
The thought of a child having cancer is a scary prospect. It’s a sensitive subject, but people need to be made aware of its symptoms. Saatchi & Saatchi created a great campaign for C positive, where they tweaked common nursery rhymes to create powerful jingles that illustrated these symptoms. Visually they personified elements from the rhymes and created 3D characters out of them. This along with a fantastical background made it so that it is palatable for children and can intrigue adults.
The healthcare industry is all about human connection, and animation videos have been one of the best ways to strengthen it.
